Creativity - Interview with Dr Amantha Imber'

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Creativity... wouldn't we all want to be able to call ourselves creative?

Is creativity a trait one is born with? or is better viewed as a skill, an ability that can be practiced and improved?
Dr Amantha Imber is a Melbourne-based Organisational Psychologist who uses scientifically supported methods to boost the creativity of individuals and of organisations. Dr Imber has a great talent in taking academic findings in the area of creativty, and applying them to real-world situations in an accessible way.

Recently, Dr Sarah Ogilvie from Psych-it met with Dr Imber to discuss some of the things that make her, and the services she provides through her company Inventium, an incredibly sought-after speaker by leading organisations from around the world. In this interview, Dr Imber also discusses her new book The Creativity Formula.

Click below to watch the interview

Links:
Inventium
The Creativity Formula

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